The Power To Be A Game Changer
Daniel Bobroff's journey is anything but ordinary. From pioneering in-game advertising, a market worth over $50 billion to developing chart-topping video games, guiding international retailers, building a corporate VC to invest in some of the World's most exciting tech startups and working at the coal face to develop cutting-edge technologies, his diverse experience and knowledge of retail trends informs his innovative and inspirational keynotes and workshops on retail innovation for major brands and corporations.
Walking The Walk
Daniel knows what it takes to be a game-changer. As the pioneer of in-game advertising, effectively “selling Mario to the Ad-men”, he was at the forefront of digital advertising. He built the leading digital advertising agency for in-game advertising and advergaming. Creating international game development studios, he created chart-topping video games for Playstation, X Box and Nintendo, achieving over fifty million sales.
Going Far And Wide
Daniel has both invested in and run companies across a diverse range of innovative technologies from video games, virtual reality, visual search, e-commerce to ad-tech. For the world-leading online fashion retailer ASOS, Daniel created the company’s venture capital arm, securing access to the latest innovations within retail and fashion technology. As part of engineering giant, HTEC Group, he built new digital customer experiences, moved operations to the cloud and explored the emerging world of artificial intelligence for many of the World's leading corporates.
Fortune Favours The Brave
Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the world’s best-known retailers, agencies and brands. He is motivational and visionary, but provides a roadmap.